Oreo Space Dunk Challenge campaign, begins by asking players to take a photo of an actual Oreo cookie.
Over the past few months, 360i, Carat and The ZOO developed “OREO Space Dunk,” a web-based application that leverages Google Maps to let cookie-lovers virtually launch OREO cookies into space as an innovative way to dunk within the OREO Dunk Challenge. The result is a customized, personalized dunking experience.
Once the photo has been taken and “cookie recognition” has taken place, the Oreo transforms into a digital version of itself. Users swing their phone to send the virtual cookie into the stratosphere, starting from the user’s location in Google Earth before descending and “dunking” into a glass of milk placed in a location across the world via Google Street View.
While we know nothing beats dunking a real OREO cookie in milk, it’s exciting to see variations of the ritual, including one that takes it into the digital space,” said Kerri McCarthy, Senior Global Brand Manager, OREO. “The innovation behind the ‘OREO Space Dunk’ is the result of true collaboration and it’s a great way to further diversify the array of OREO dunks that make up the OREO Dunk Challenge.”
