MultiAdaptor was asked to promote Think With Google, which publishes marketing research, articles and case studies, to creative companies and brands. The agency was initially asked to design an exhibition but decided to create an interactive product that could be sent out to potential readers instead.
To create the notepad, industrial designer Roland Ellis developed a conductive bookbinding glue to connect an Arduino circuit board to printed pages without having to use cables or any other parts (the agency claims the conductive glue is the world’s first, as far as it is aware). Conductive ink was screen-printed on to paper pages and can be activated with a standard graphite pencil.
‘To activate the notepad, users have to plug it in to their desktop using the cable provided, visit Think With Google and select two options from a list of statements using a pencil.’
Content matching their selection, from articles to stats and case studies, is then displayed on a dashboard titled ‘My Edit’. Users can then share a link to their edit or ‘rip a page off’ the notepad and create a new one.
The site can be used independently of the notepad and the notepad can be used as a normal work book (there are blank pages for note taking). When used with the app, it’s a fun and fairly simple way to introduce potential readers to the site and is bound to spark some curiosity when it arrives in the post.
1000 notepads have been printed and assembled so far and will be sent out to agencies in the UK and Italy. This video from MultiAdaptor shows a little more of how it was made:
I’ve made my own Think with Google edit. Check it out or create your own. #twgmyedit https://t.co/yM0KM5e7oD
— venkatesan (@venkatesanprs) November 2, 2015
You can use this feature without myedit notepad also.
Link: ThinkWithGoogle/ myedit
Source: Creative Review
