The Nokia 3310—first released in the year 2000—was one of the best selling phones ever, and the cheap, durable candy bar phone was one of the models that gave Nokia its reputation for durable, unkillable phones.
Nokia is planning to relaunch its infamous 3310 mobile phone, according to a reliable report today. The 17-year-old 3310 has become a cult icon and gained a legendary status for its durability and unbreakable nature. It’s now getting a modern successor.
HMD is the new home of the Nokia brand for smartphones, after the brand was purchased and ultimately killed by Microsoft. HMD was created by former Nokia employees with the express purpose of keeping the light of Nokia phones alive. The update of the 3310 seems designed to show the world that HMD knows what made Nokia phones good, and it’s honoring that past.
HMD will use the 3310’s name and famous features in a bid to attract new customers to its brand. The company is aiming to build a “modern version” of the device, including an updated design and presumably improved software functionality. Build quality and battery life will remain the top characteristics though, with marketing material heavily focused on durability.
Alongside its anticipated Nokia 3, 5 and 6 smartphones, HMD Global, the new company behind the Nokia name, will unveil a reworked 3310 at this month’s Mobile World Congress.
- The Nokia 6, a 5.5-inch 1080p device with a Snapdragon 430 SoC and 4GB of RAM. This is already out in China where it retails for CNY1,699, and VentureBeat has a European price of €249 ($263).
- The Nokia 5, which will drop to a 5.2-inch, 720p display, Snapdragon 430 SoC, and 2GB of RAM for €199 ($210).
- The Nokia 3, an even lower-end device, which will supposedly retail for €149 ($158).
Looking forward to more updates.