MarkMaker Logo Design — you type in a word. The system then uses a genetic algorithm—a kind of program that mimics natural selection—to generate an endless succession of logos. When you like a logo, you click a heart, which tells the system to generate more logos like it. By liking enough logos, the idea is that Mark Maker can eventually generate one that suits your needs, without ever employing a human designer.
Mark Maker creates its logos by breaking each design in half, so that it contains both a base design and an accent element. The example Mark Maker’s creators use is the Mobil logo, which contains a blue sans serif typeface as the base, and a red “o” as an accent. The typefaces are plucked from Google Fonts’ open-source typeface library, while icons come from the Noun Project.
To be honest, I found myself grudgingly impressed by some of the logos Mark Maker produced for us. In fact, when I entered “GeeksNewsLab” into Mark Maker, the program generated some marks that looked very interesting.