Hyve Buzz and Storm — launched two new smartphones in India called the Buzz and Storm. The devices are priced at Rs. 13,999 and Rs. 8,499 respectively and will be available on Amazon, Flipkart and Gadgets360.
”Design is a very special element and we have put in lot of efforts on the designing part on our flagship model. There is a lot of ergonomics built around the phone,” Sharad Mehrotra, Co-founder and CEO, Hyve, told IANS.
The smartphones come with stock Android versions for the most optimized experience and the company claims that they have all the necessary CTA/MADA compliance agreements, CTS certified and GMS license from Google to optimize the software, which a very few companies do.
About Hyve Mobility
Hyve Mobility is a startup that recognizes the fact that the smartphone market in India is saturated with large companies launching smartphones at all price points. To create a buzz in the market, one needs to offer something exclusive that other smartphone makers don’t.
If you remember, Creo Mark 1 launched with a similar ideology, and although the value proposition was good, the smartphone did not gather much praise. However, Hyve does not want to become just a memory in everyone’s minds.
A brainchild of an ex-Apple employee, Sharad Mehrotra – CEO and Co-Founder, and Abhishek Agarwal and Aditya Agarwal as Co-Founders, the company has 41 staff members who are ex-employees of companies like Ingram, Redington and other large multinationals.
Hyve Storm comes with the following specifications:
- 5-inch HD display with MediaTek MiraVision technology for sharpness and vibrant colour reproduction
- MediaTek MT6735 1.3Ghz Quad Core Processor coupled with 2GB RAM and 16GB ROM
- MicroSD card slot can be used to expand memory up to 80GB
- Dual sim 4G LTE ready smartphone
- 13MP rear camera and a 5MP front-facing camera with ISOCELL and phase detection auto-focus technology. The camera sensor rocks Samsung’s 3L8 which is the latest offering from the Korean company
- 2000mAh TruLife battery provides upto 14 hours talktime and 10 days standby on 4G
- WiFi, Bluetooth 4.0, GPS, FM Radio and a built-in delayed messaging feature
- Full metal bezel design, available in Snow White and Mystic Grey colors
Hyve Buzz, the smartphone Specifications:
- 5.5-inch Full-HD 2.5D arc display with MediaTek MiraVision technology for sharpness and vibrant colour reproduction
- MediaTek MT6735 1.5Ghz Quad Core Processor coupled with 3GB RAM and 48GB ROM
- MicroSD card slot can be used to expand memory up to 144GB
- Dual sim 4G LTE ready smartphone
- 13MP rear camera and a 5MP front-facing camera with phase detection auto-focus technology. The camera sensor rocks Sony’s EXMOR RSTM sensor, Dual LED flash and Dual Pixel for low-light photography
- Fingerprint scanner at the back with ergonomically placed hardware buttons
- 2500mAh TruLife battery provides upto 14 hours talktime and 22 days standby on 4G
- WiFi, NFC, Bluetooth 4.0, GPS, FM Radio and a built-in delayed messaging feature
- USB Type-C port for fast charging, AquaRes water resistance – IPX4 rating
- Full metal bezel design, available in Snow White and Mystic Grey colors
Hyve Storm comes with 1 year standard warranty, 6 months more than other smartphones, along with 1 year pre-bundled insurance for damage protection. Hyve Buzz comes with 2 year standard warranty and 1 year insurance.
In case of customer support, there is complimentary pick-up and drop service across 42,000 pin codes in the country, IVR free call centre support and access to Hyve Care, a portal and an app where users can log in their grievances and get instant support. Further, buyers will also get access to its Hyve Care portal and app that will offer single sign-on benefits.
Hyve Buzz also comes with Touch2Call patented technology that allows users to place calls directly by scanning their fingers. The smartphone will place the call as soon as the phone is unlocked with the particular finger. Buzz also comes with an illuminated notification light in the form of a hexagon.
The smartphones are good and we should wait a few months to get a complete picture of their sales and growth. Hyve Mobility plans to launch a few smartphones this year, and do not want to rush into anything.
